INTREPIT ADVISORS
Inspired by companies and organizations with a social purpose, global focus and disruptive bent, inTREPit Advisors is a strategic marketing, brand and international business development consultancy.
Our expertise is in helping clients take their product to market, scale internationally, design a winning brand strategy, capture new actionable user data and gain additional insights on their prospective customers, and launch the retail channel for their products.
We have worked with a number of technology companies in all stages of growth ranging from consumer electronic, mobile, wearable tech, Internet of Things (IoT), consumer internet, Fintech, digital health and Bitcoin as well as international organizations, social enterprises, digital media and lifestyle brands.
inTREPit?
“treps” – shorthand for entrepreneurs – are the kind of daring designers, intrepid global problem-solvers, curious innovators, we love to work with.
BRAND STRATEGY & MESSAGING
Having led brand strategy for leading technology companies, we are experienced in developing brand strategy and brand documentation, marketing messaging and product positioning.
CUSTOMER INSIGHTS
We believe that the basis of all winning branding and marketing strategies starts with the customer and ends with the customer and is based on data-driven decision making. By providing qualitative and quantitative research and insights, we have helped a number of companies get specific with their target customer groups, uncover customer groups that they may not have thought of, and define specific marketing approaches and channels that matter to these customers.
CORPORATE MARKETING
We provide corporate marketing strategy aligned to your sales and fundraising goals. From prospecting, to acquisition, to retention, we develop marketing plans that are executable and also serve as a communication document for your stakeholders.
CAMPAIGN MANAGEMENT AND SOCIAL ENTERPRISE
From demand generation campaigns to brand campaigns we understand how to develop and optimize campaigns across all channels (mobile, digital, social, offline). Some companies may be just starting to think of marketing campaigns and new business models that focus on raising brand awareness and building your community of followers through social good initiatives. Having a unique intersection of experience and networks in non-profit, for-profit, and non-government organizations, we know how to create successful partnerships across industry for 1-for-1 campaigns and joint marketing ventures.
NEW PRODUCT INTRODUCTION
Whether it be consumer electronics, mobile, the Internet of Things, or software, we have launched new products throughout Europe, North America and Asia. The most challenging and rewarding products we’ve launched have been new category products, influencing and shaping not only the client’s brand but consumer awareness and adoption of the entire product category. We understand the complexities of launching in global markets and have an impressive network of locally-based professionals in multiple regions to support us in product launches.
PRIYA GHANDIKOTA
Principal
Priya Ghandikota is the Founder and Principal at inTREPit Advisors, a Silicon Valley-based strategic marketing consultancy that has helped successfully launch a number of new products and new markets for technology companies globally. At inTREPit Advisors, Priya has designed winning brand strategies and campaigns while leading with data-driven decision making and putting the voice of customer first.
Formerly based in Canada, Singapore, London, West Africa and Mumbai and now based in Silicon Valley for the last eight years, Priya has led worldwide marketing functions with the world’s leading brands in consumer internet (LinkedIn), mobile (BlackBerry), enterprise software (Oracle) and wearable technology (Pebble smartwatch).